1. Employer Brand Audits
How does the market see you? We conduct audits to assess the current state of your workplace brand, identifying strengths and areas for improvement. We rate your company’s efforts and current predicted results and look at how you stack up against talent competitors.
2. Employer Brand Strategy
We develop comprehensive strategies to define and communicate the organisation’s talent brand. We learn your values, culture, and unique selling points. And we explore how to differentiate the candidate experience to make the experience seamless.
3. Workplace Culture Positioning and Improvements
We craft compelling and authentic messages that reflect the company’s culture, values, and work environment. This includes defining the ideal workplace culture for your teams. And doing a touchpoint audit to make sure those messages extend across the whole employee experience.
4. Employee Value Proposition (EVP) Development
Workplace culture is about identifying and highlighting the unique values that employees gain from working for the organisation. This includes aspects like career development opportunities, work-life balance, company culture, and employee recognition.
5. Employer Branding Campaigns
Everyone wants the people you want. We create and implement targeted campaigns to promote the brand, across various channels like social media, company review sites, and industry-specific platforms, measuring their effectiveness and tailoring as we go.
6. Talent Attraction Strategies
Wherever your talent spends time, we can put the right message there to catch their eye – and snag their interest. We promote the brand through various channels, including online and offline methods. From optimised job ads, engaging content and participating in industry events to full-scale activations and national campaigns.
7. Internal Comms
Employer brands work best when the internal experience matches the candidate’s experience. Ensuring that the brand is effectively communicated internally to align with the organization’s culture and values is key, so we work closely with internal comms teams to build out the guidelines and comms priorities.
8. Employee Advocacy Programs
Your best people are your best salespeople. We encourage and facilitate employees to be advocates for the company. We creating programs that empower employees to share their positive experiences and contribute to building a positive workplace reputation.
9. Measurement and Analytics
What gets measured, gets managed. We establish metrics and analytics to measure the effectiveness of brand strategies, including tracking candidate perception, employee engagement, and other relevant internal and external metrics.